Industry
Insure-tech
Platform
Mobile App Design
Scope of work
Product design from scratch
Team size
3 Designers, 2 PM's & 8 App Developers
Timeline
8 Months (2024 - 25)
Project Overview
This project aims to develop a user-friendly and comprehensive mobile application that streamlines the insurance experience for customers. In today’s india almost 650 million people are using smartphones. Customers lack a comprehensive and engaging platform built on Manage It Yourself philosophy for their insurances, essential services, and financial needs.
Problem
RenewBuy’s current B2B2C model limits direct customer control, requiring advisors for every transaction—from purchasing to policy management. This creates friction for customers who want self-service options and prevents the company from building direct relationships with end users. To address this challenge, we developed an integrated platform (web portal and mobile app) that enables customers to independently purchase, manage, and update their insurance and financial products while giving RenewBuy direct access to customer insights and market opportunities.
Solution Proposed
We designed a comprehensive mobile app that enables customers to purchase, manage, and claim insurance policies independently. The platform includes family management, vehicle tracking, real-time services (challans, FASTag, PUCC), financial portfolio tracking, and health records. This multi-functional approach increases engagement while providing RenewBuy valuable opportunities for cross-selling new products.
1
Research & Discovery
Qualitative Research
We conducted qualitative research with 10-15 participants through phone calls and in-person meetings across Delhi NCR. This comprehensive approach helped us gather diverse perspectives from actual users, uncovering valuable insights about their insurance needs, pain points, and expectations for mobile experiences.
Quantitative Research
We conducted quantitative research with 100+ users through Google Forms surveys and promotional voucher campaigns to gather broader insights. This large-scale feedback collection helped us validate initial findings from qualitative research and identify common user preferences, needs, and behavioral patterns across diverse user groups.
Competitive Analysis
We conducted comprehensive competitive analysis studying major players including PolicyBazaar, Insurance Dekho, TurtleMint, and HDFC Ergo’s mobile apps. This research helped identify industry best practices, feature gaps, and differentiation opportunities, enabling us to design a superior user experience that addresses unmet market needs.
2
Define & Ideations
User Personas
We developed detailed user personas based on insights from user interviews, surveys, and stakeholder sessions. These profiles captured diverse customer segments—like busy professionals managing family policies and first-time buyers seeking simple insurance options—highlighting their goals, challenges, and preferences.
Feature Ideas
We finalized the app’s core features through collaborative sessions informed by user research, competitive analysis, and stakeholder feedback. This data-driven approach ensured features like streamlined policy management and real-time services were user-centric and practical. By factoring in technical feasibility from the start
Information Architecture (IA)
We collaborated with stakeholders and product managers to build the app’s information architecture, organizing content and navigation for optimal user experience. This joint effort defined clear hierarchies for features like policy management, vehicle services, and financial tools, ensuring intuitive access and scalability.
User Flow
We collaborated with product managers and stakeholders to create detailed user flows in Miro for the new app. This interactive session helped map out key journeys—from policy purchase to claims processing—ensuring alignment on user needs and technical feasibility.
3
Wireframing & Visuals
Sketching & Wireframing
The sketching ideas for the app’s layout and features, allowed us to explore different design
concepts. We created wireframes to establish the app’s flow, ensuring a smooth experience
before the final design.
UI Designs
Components
Our design system ensures that all elements, such as buttons and icons, look consistent. This
helps provide a smooth user experience as users navigate through assessments.
Prototype
5
Impact & Learning
Impact
Everything in One Place: All your insurance policies, family details, vehicles, and assets are brought together in a single platform, making it easy to manage everything without jumping between different apps.
Quick and Easy Sign-Up: Getting started is simple—just log in with an OTP and complete a one-step KYC process. No lengthy forms or complicated procedures.
Building Trust Automatically: The platform automatically pulls your existing policies and lets you upload any external documents, creating a complete picture of your coverage and building confidence in the system.
Helpful Features That Keep You Coming Back: Tools like 'My Garage' for managing your vehicles and smart renewal reminders make the app genuinely useful in daily life, encouraging regular engagement.
Smart Dashboard That Shows What Matters: Instead of overwhelming users with information, personalized cards highlight the most important actions based on individual needs, making navigation intuitive.
Support When You Need It: Getting help is straightforward with in-app chat, call, and email options all in one place, ensuring faster responses and better assistance.
Key Learnings
- Useful features bring users back regularly.
- Clear policies and transparency build trust.
- Contextual onboarding beats lengthy forms.
- Personalization needs both relevance and simplicity.
- Team alignment speeds up delivery.
- Beta testing confirms ideas and shapes the roadmap.
Disclaimer
Some of the information, visuals, and details presented in this case study have been modified, simplified, or generalized to respect confidentiality and protect the privacy of company projects. The case studies and examples are intended solely to showcase my design process, skills, and approach, without disclosing any sensitive or proprietary business information.
